Home » Archives for January 2014
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Do consumers really c where products come from and how they made? Is there such a thing as an 'ethical consumer'? Corporations and policy makers bombarded with international surveys purporting to show that most consumers want ethical products. Yet when companies offer such products they often met with indifference and limited uptake. It seems that survey radicals turn into economic conservatives at the checkout. This book reveals not only why the search for the 'ethical consumer' is futile but also why the social aspects of consumption cannot be ignored. Consumers revealed to be much more deliberative and sophisticated in how they do or do not incorporate social factors into their decision making. Using first-hand findings and extensive research, The Myth of the Ethical Consumer provides academics, students and leaders in corporations and NGOs with an enlightening picture of the interface between social causes and consumption. A half-hour doentary capturing interviews with consumers in eight countries is included on an accompanying DVD.
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The first in-depth portrait of one of the world's best-known luxury brands, this elegant volume traces the remarkable history of the House of Vuitton, which has been making practical but stylish luggage, handbags, and accessories for more than 150 years. Written with full access to the company's archives, the book itself demonstrates Louis Vuitton's pion for fine design in a stunning array of archival art, historical images, product designs and sketches, and cutting-edge advertising.
Author Paul-Gerard Pasols, former communications director and longtime consultant to Louis Vuitton, explores the company's tradition of quality and innovation in the context of sweeping changes in society, art, culture, fashion, and, above all, travel. Examining the life and times of the company's first three leaders-founder Louis (who invented the modern trunk), his son Georges, and his grandson Gaston-the text focuses on the firm's development under their guidance. It also discusses Vuitton's explosive growth toward the end of the 20th century, including the 1987 merger with Moët-Hennessy that made it part of LVMH, the world's largest luxury goods company, and spurred the expansion of its boutiques to more than 300 locations in 50 countries around the globe.
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These five dainty purses perfect for accessorizing evening, bridal or prom gowns while being versatile enough to use with a coctail or sun dress.
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The definitive guide to managing a luxury brand, newly revised and updated
What defines a luxury brand? Traditional wisdom suggests that it's one that's selective and exclusive—to such a degree that only one brand can exist within each retail category (automobiles, fragrances, cosmetics, etc.). But this definition is inherently restrictive, failing to take into account the way in which luxury brands today increasingly identified as such by their placement in stores and how consumers perceive them. This revised and updated edition of Luxury Brand Management, the first comprehensive book on luxury brand management, looks at the world of branding today.
Written by two renowned insiders, the book builds on this new, broader definition of luxury and examines more than 450 internationally known brands from a wide range of industries. Packed with new information covering the financial crisis's impact on luxury brands, and looking towards a new period of growth, the book reconciles management, marketing, and creation with real-life examples and management tools that the authors have successfully used in their professional cers.
A compelling and comprehensive examination of the different dimensions of luxury management in various sectors, this new edition of the clic text on brand management is essential reading for anyone working with or interested in making the most of a luxury brand in the post-recession world.
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